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The Fundamentals of a Successful Negotiation

Negotiation is defined as "the reaching of agreement through discussion and compromise." But the true art of negotiation is not figuring out how to get your own way. Nor is it about giving up ground. A truly successful negotiator will achieve an agreement where both parties walk away happy with the result. And good negotiation skills come in handy outside the workplace, as well. When you improve your negotiating skills, you will foster better relationships in all facets of your life.

Basic Principles of Negotiation

Negotiation always involves more than one person, and each side has their own objectives. Good negotiators keep their emotions in check and know how to manage conflict. Every successful negotiation involves communication and collaboration. Each party communicates his or her wishes, and then collaborates to achieve a win-win result. To gain a good negotiating position, keep these basic principles in mind:
  • Know what your needs are.
  • Know what the other person's needs are.
  • Consider the outcomes that address both people's needs.
  • Steer the negotiation in a positive direction.
Once both sides end up feeling that they have gained something and are satisfied, you know the negotiation has reached a good resolution.

Devising a Plan

Like pretty much everything in life, a successful negotiation requires a good plan so you can avoid getting stuck at various stages along the way.

Here are some simple guidelines to follow as you create your plan:
  • Commit to a win-win situation.
  • Prepare your position.
  • Do your homework.
  • Begin by offering something positive to the person you are negotiating with.
  • Focus on the needs and interests of the other party. Be partners, not opponents.
  • Know what your options are.
  • Respond, don't react.
  • Stay focused on the issue.
  • Ask questions and listen closely.
As you create your plan, you may find the following tools helpful: the Professional View-Tab® Notebook and the View-Tab® Notebook.

Keeping a Proper Perspective

One of the most important keys to negotiation is not just hearing what the other person wants, but understanding why they want it. As you negotiate, put yourself into the other person's shoes and ask yourself questions from their point of view:
  • What represents a successful result for them?
  • What will constitute a win for them?
  • How can you make them look better?
Each person has their own perception of the situation. Often, the outcome is simply a matter of whose perception will prove most compelling.

The Negotiation Process

As negotiator, your goal is to collaborate, cooperate, and orchestrate a joint solution. Although it may seem incredibly complex when you begin, most negotiations can be broken down into six essential steps: 1. Define objectives and set inclusive goals. 2. Do your homework to prepare for the negotiation. 3. Establish goodwill. Open the negotiation with a positive statement or comment. 4. Learn why the other side wants what they want. 5. Respond constructively. Propose solutions that are favorable to all involved parties. 6. Conclude with a win-win situation.

Use these Wilson Jones products to keep all your notes and pertinent documents close-at-hand throughout the negotiation process:
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